May 2013
14 posts
6 tags
LA COMUNICAZIONE PER IL FUNDRAISING PASSA ANCHE...
by Michele Messina | Scuola di Roma Fundraising blog
Navigando per la rete, mi capita con frequenza di imbattermi in molti video dedicati a campagne di fundraising, come se stessero diventando una delle chiavi per il successo della comunicazione web. E forse è proprio così.
Va detto effettivamente che un video ben strutturato, con un messaggio chiaro e di breve durata, colpisce sicuramente di...
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So you want to be a theatre producer?
Matt Trueman | The Guardian
The jump from producing the fringe to the West End is a big one, says Stage One’s Joseph Smith. Photograph: Sarah Lee for the Guardian
How does an independent theatre producer ever get started? Well, consider this: any show needs investors. Investors need convincing with an attractive proposition, which means a strong creative team and an attractive cast....
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Malanni d'Italia: il check up a 10 città
Edek Osser e Tina Lepri | Il Giornale dell’arte
Roma. I meccanismi sono inceppati. Durante il nostro viaggio in 10 delle maggiori città italiane, tutte città d’arte o che ambiscono a diventarlo, è parso chiaro quanto sia precaria, irrazionale e spesso assurda e incongrua la gestione dei beni culturali. I drammatici tagli di risorse pubbliche e la drastica diminuzione di quelle private...
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Il trend del brand
Vittorio Cerulli Irelli | Il Giornale delle Fondazioni
L’enorme ricchezza del patrimonio artistico italiano e la sua grandissima frammentazione ne rendono difficile una valorizzazione adeguata sui mercati internazionali. Ma una maggiore consapevolezza del ruolo del brand culturale e della sua tutela attraverso la proprietà intellettuale potrebbe essere di grande aiuto, prendendo a modello...
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YOU CAN MAKE MONEY ONLINE
Deborah Stone | ArtsHub
Think people won’t pay for creative content because so much is available online for free? That’s not what the numbers show.
In fact consumers are spending more for digital creative product every year and while other parts of the creative economy stagnate, digital is proving a money spinner.
Much to the surprise of the doomsayers, the digital economy appears to be...
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EU Report on Export and Internationalisation...
Culture360.org
The European Expert Network on Culture (EENC) has published a new study of strategies and bodies in EU Member States that support the export and internationalisation of goods and services in the cultural and creative industries.
More information and download report here
In July 2012, the European Commission’s Directorate General for Education and Culture (DG EAC) asked...
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Don't box me in: why label art forms? Is it...
Lyn Gardner| The Guardian
Who cares what it’s called … Raquel Meseguer in The Duchess of Malfi, by Punchdrunk with ENO. Photograph: Stephen Cummiskey
Over the last couple of weeks, I’ve been to Wales to see Tir Sir Gar, which was as much tea party and installation as theatre, and Praxis Makes Perfect, as much immersive pop gig as immersive theatre. I saw Hofesh...
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Strategic Arts Management master class- 4 e 5...
6 super-esperti di management culturale+ 20 partecipanti dallo spessore professionale e personale straordinario + uno spazio creativo e ispiratore nella sua fluidità e mutevolezza = Strategic Arts Management master class del 4 e 5 maggio a Milano, negli spazi di The Hub, un’esperienza davvero da riproporre!
La due giorni intensiva ha dato veramente molte soddisfazioni a Tools for Culture...
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(S)barca e vinci 2: Una barchetta di carta ti fa...
Popolo di fotografi o di aspiranti tali, venite a noi! Dopo il successo della prima edizione torna, ancora più esaltante, ancora più creativo, il contest organizzato da Tafter, hotel.info e Circolo degli Artisti “(S)BARCA E VINCI 2 – Boarding Boat”
Questa volta ad essere protagonista è la barchetta di carta che viaggia su un qualsiasi mezzo di trasporto. Cimentatevi nello scatto di una foto...
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How to get creative when you hit a brick wall
by Katy Cowan | Creative Boom
You know the feeling. You’ve been staring at your computer screen for two hours. No amount of browsing the web is offering any kind of inspiration. You’re on your third cup of tea and nope… creativity just isn’t striking like it normally does. You’re having a bad day and you desperately need the ideas to start flowing so you can get the...
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L'arte ora è dentro il prodotto
by Claudia Cervini | ItaliaOggi
Immagine tratta dall’etichetta per bottiglie di Brunello di Montalcino, ispirate all’opera “Paesaggio con dischi volanti (Castelgiocondo)”, 2012
L’arte, anche in tempi di crisi, rimane un ottimo strumento di marketing per le aziende: incuriosisce, crea un rapporto coi clienti e finisce per fidelizzarli. Ma le sponsorizzazioni...
April 2013
24 posts
7 tags
Advertising ticket prices the right way
by Roger Tomlinson| Arts marketing Association
Ticket Office at Chihuly Collection on Beach Drive, St Petersburg, Florida
As of 6 April 2013, the ASA defines ‘advertising’ to include venue brochures, flyers, newsletters, websites and social media. Does the way you communicate ticket prices comply with legal requirements?
What price that ticket? Are we making sure we are...
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Museum Analytics: tutti i numeri dei musei online
Massimo Bray | L’Huffington Post
“La gente usa le statistiche come un ubriaco i lampioni: più per sostegno che per illuminazione”. E’ questa la battuta di Sir Winston Churchill con cui gli ideatori del progetto Museum Analytics hanno scelto di presentare il loro lavoro. Inutile dire quale di questi due usi delle statistiche i ragazzi tedeschi di INTK (“It’s...
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Is Innovation Cool?
Creative times
One thing I hear a lot when talking to clients both old and new is the word ‘cool’.
Sometimes they have a really clear idea of the end solution they want, or a list of requirements they need. The words cool and innovation always seem to be used together. So I propose the question, is innovation cool?
Solving Problems
Innovation is about solving real problems. In order to be...
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In Europa cresce la Venture Philanthropy
Il Giornale delle Fondazioni
Cresce l’attenzione alle valutazione di efficacia, alle due diligence, alle opportunità di coinvestimento, all’uso dei finanziamenti su misura e all’assistenza non finanziaria. Lo rivela un’indagine condotta dall’European Venture Philanthropy Association
Le organizzazioni che in Europa si occupano di venture philanthropy e di investimenti sociali sono sempre...
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12 Must-Know Stats About Social Media,...
Nonprofit Tech 2.0
Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger and Myspace all celebrate their 10-year anniversary this year,...
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Beyond the mainstream
by Matt Tyler | Arts professional
In an economy that is in the grip of profound change, where all the old assumptions about who we are and the kind of lives that we will lead in the future look shakier by the day, what does it mean to be an arts professional? What are the ethical questions that we should be asking ourselves and where do we go when we just want some straightforward advice on...
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Why cultural tourism is not a quick fix
by Helen Palmer | The Guardian
Cultural tourism has been a concept I’ve applied for years, whether launching an international arts festival or working with cultural consortia and destination management organisations. But it’s only in the last couple of years that there’s been an awareness in the wider cultural sector of just how valuable cultural tourism is – an awareness...
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Benchmark Study Reveals Insights into Social Media...
Miratel
Recently I spotlighted the 2013 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN Nonprofit Technology Network and how Email Marketing Affects Nonprofits Fundraising Results. The report also looked at various online fundraising metrics including social media which I am going to focus on today.
I have contributed many posts to our Social Media series about how...
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Music education must keep on moving
by Sean Gregory | The Guardian
If we weren’t already excited enough to welcome back the LA Philharmonic and Gustavo Dudamel to the Barbican last month, their residency also included Future Play: Music Systems in the 21st Century, a major symposium of leading artists and educators from across the world to analyse the current and future state of music education, both in the UK and...
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Keeping the arts good company
by Cole Moreton | The Telegraph
Imagine a movie that starts with a scene inside the Victoria & Albert Museum. “Hey,” says a bright spark. “Let’s get people to come here by bringing together as many of the great film costumes of history as we can. Let’s have Darth Vader’s helmet and cloak and Captain Jack Sparrow’s pirate outfit.
“Hell, let’s have Dorothy’s ruby red slippers from The...
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Scopri l'educational visit di SAM al Teatro Elfo...
-25 giorni a Strategic Arts Management master class!
Strategic Arts management è dibattito, confronto, discussione di casi, progetti e best practice…. ma è anche molto di più! Il percorso della master class include anche una sessione di formazione esperienziale. Il Teatro Elfo Puccini accoglierà i partecipanti offrendo loro lo spettacolo teatrale “Pantani” prodotto dal Teatro delle...
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HOW TO MAKE MILLIONS AS A CREATIVE ENTREPRENEUR
by Sarah Adams | Arts Hub
Being creative has never been so potentially profitable. The creative industries are growing faster than the rest of the economy, generating income like never before. New social and demographic trends and globalisation combined with the fastest growth in technology this world has ever seen have created a market begging for new online arts ventures.
Creative...
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Le 5 regole d'oro del crowdfunder
by Massimo Coen Cagli | Vita.it
Il vademecum di Massimo Coen Cagli, direttore scientifico della Scuola di Roma Fund-raising.it e blogger di Vita.it
Che il crowdfunding sia entrato a pieno titolo tra le moderne modalità di raccogliere fondi non v’è dubbio. Inoltre porta tratti di forte innovazione: personalizza il fund raising; “democratizza” il finanziamento dei progetti; connette la...
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Collaborazione e innovazione: perché per diventare...
By Alberto Cottica | Che futuro
Il tempio shinto Ise-jingū, in Giappone, ha funzionato ininterrottamente per 1300 anni. Eppure, quando i monaci del tempio hanno chiesto che UNESCO, l’agenzia culturale delle Nazioni Unite, lo includesse nella sua lista di siti patrimonio dell’umanità, UNESCO ha rifiutato. Motivo: Ise-jingū è fatto di legno, un materiale non molto durevole. Ogni vent’anni...
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The Ikea Effect
by Andrew Taylor| The artful manager
NPR offers a fun little tidbit on the “Ikea Effect,” the tendency for each of us to ascribe extra value to the things we have created ourselves. Described and tested in a 2011 academic whitepaper, the Ikea Effect is not limited to products from the Swedish megastore, but to any object of personal labor. Says the NPR correspondent:
“Once people...
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AFRICA, IL FUTURO A PORTATA DI MANO
by Marika Damaggio| Corriere Innovazione
Quando la tecnologia si spinge al di là delle metropoli, quando per esempio arriva in Africa, il rinnovamento si rivela pienamente sociale. L’innovazione oggi si spinge nel ventre dei Paesi emergenti. Il telefono cellulare e la tecnologia mobile, molto più del Pc tradizionale, hanno generato una trasformazione in pieno corso. Lo sguardo degli Ict...
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Technology That Serves to Enhance, Not Distract
By Fred A. Bernstein | The New York Times
A wall-size screen at the Cleveland Museum of Art shows all the objects on display. Visitors can use iPads to devise their own tours
“EVERY museum is searching for this holy grail, this blending of technology and art,” said David Franklin, the director of the Cleveland Museum of Art, in a tour of a ground-floor gallery in which touch screens loaded...
March 2013
34 posts
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UNESCO study on measuring the economic...
by Judith Staines | Culture360.org
The UNESCO Institute for Statistics (UIS) has published a handbook with an overview of current methods used in different countries worldwide to measure the contribution of cultural industries to the economy. The study is a free download.
Cultural industries are becoming important components of today’s economy, propelling innovation and development....
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Digital culture in Sweden: three stories
by Abhay Adhikari | The Guardian
Following a workshop trip to Stockholm, Abhay Adhikari shares some snapshots of arts organisations working differently digitally
Sweden is widely recognised as one of the most digitally connected countries in the world. An abundance of technological innovation has encouraged many cultural institutions to explore new opportunities to communicate culture to...
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A Clever Museum Logo Jumps From Gallery Walls
by Kyle Vanhermert| FastCompany
The Kröller-Müller Museum is located in Hoge Veluwe, a national park in the Netherlands, just over an hour’s drive outside of Amsterdam. It boasts the world’s second largest collection of Van Goghs and the biggest sculpture garden in all of Europe. Still, it’s little known to tourists and often passed over by the Dutch themselves. The museum’s hoping their...
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Digital pro bono: time for cultural giants to...
by Sync Tank and Oonagh Murph | The Guardian
A few months ago, I read an article about Indianapolis Museum of Art’s ‘web sprint’. The sprint involved the museum’s digital team leaving their office and taking up residence in a co-working space, with the task of redesigning the museum’s website, Art Babble, in a 24-hour period.
After reading the article, I...
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Connecting learners with museums - what are we...
by Anra Kennedy| Creative Blueprint
Museum worksheets have a lot to answer for. ‘Can you spot the cat on the far wall? How many places are set at the table?’ When I was a child worksheets in museums were relatively new, a valiant effort to reach out to younger visitors. Trouble is, they turned visits into school-like, formal experiences - art and historic collections viewed through filters...
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Why Startups Should Take a Big-Brand Approach to...
By Jim Jodeph | Entrepreneur
Whether or not you realized it before, if you’re a small business owner, you’re also a marketer. Maybe you were never trained, but you are in fact marketing your business. While lots of people have different perceptions about what marketing should be, for me, good marketing is all about creating a powerful and compelling brand experience for...
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Campaign for local theatres
Arts Professional
A new campaign is hoping to inspire audiences to speak up about how much they value their local theatres. Featuring a website that explains how to lobby local politicians to support arts funding, the ‘My Theatre Matters!’ campaign will also encourage theatre audiences to get involved via curtain call speeches by actors and information in theatre programmes. It has been set...
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Dove vanno le fondazioni d'impresa?
Il Giornale delle Fondazioni
Secondo uno studio di Corporate Citizenship, uno dei principali consulenti nel campo della sostenibilità, in UK crescono numericamente e negli investimenti, nonostante la crisi, ma oltre il 42% non fa un impact assessment.
Londra. Dal 2006, crescita esponenziale delle fondazioni d’impresa in Inghilterra. 33 le nuove nate in un settore che ne conta 140....
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Professione Stratega della cultura: hai ancora dei...
Strategic Arts Management master class che si terrà il 4 e 5 maggio a Milano è un’ottima occasione per aprire la mente, incontrare professionisti del settore culturale, fare networking e stimolare il pensiero laterale. Qui tutte le informazioni!! Hai qualche dubbio? Ecco alcune delle domande che potresti fare e le nostre risposte! Se hai altre domande da farci, dubbi o anche voglia di...
